Shuming Fan

Shuming "Davy" FAN is a Junior Data Analyst at baraka, leveraging experience in data analysis from roles at TikTok and ByteDance. At TikTok, significant contributions included improving creator and GMV growth on the TikTok Creator Marketplace and optimizing the Branded Content Recognition Process through predictive modeling. Prior data analysis roles at DiDi focused on predicting luxury ride-hailing demand amid COVID-19, while the work at Nielsen involved analyzing market volumes to enhance Volvo's marketing strategy. Shuming holds a Master’s degree in Business Analytics from HKUST Business School and a Bachelor's degree in E-commerce Engineering from Beijing University of Posts and Telecommunications, with additional coursework in Amazon Cloud Computing from Queen Mary University of London.