BARC India
Deepika C. is an experienced professional in statistical analysis and data management, currently serving as an Associate Manager at BARC India since October 2022, previously holding the position of Senior Analyst. Deepika has significant experience in data extraction, descriptive and predictive analysis, and report generation from a tenure as an Executive Analyst at Brandscapes Worldwide from March 2021 to October 2022. Prior experience includes a role as Project Intern at Fractal Analytics focused on image and video analysis to develop deep learning models, and as an Assistant Professor at Elphinstone College, teaching statistics and enhancing students' analytical skills. Deepika holds a Master of Science in Statistics from Mithibai College and a Bachelor of Science in Statistics from the University of Mumbai.
This person is not in any teams
This person is not in any offices
BARC India
1 followers
BARC India is the trusted source of TV viewership data in India. Our data provides a credible estimate of What India WatchesTM which drives efficiencies in planning and execution of ad campaigns as well as in content decisions of broadcasters. We manage the world’s largest and most diverse TV measurement system which provides granular, minute by minute reports of TV viewing across 210 million TV homes in India (which equates to ~892 million viewers). We are driven by the commitment to deliver excellence to our stakeholders and customers. This commitment is built upon a robust, future-ready technology backbone and global best-practices in the area of measurement science. The collaborative, cross-functional and vibrant work environment at BARC India attracts and nurtures a young and diverse talent pool which drives excellence in the delivery of our services. This is testified to by the trust that our data users place in us, week upon week. BARC India has been certified as a ‘Great Place to Work’ for 3 years in a row.