Yann Verhellen

Yann Verhellen is an experienced marketing and strategic initiatives professional currently serving as the Segment Marketing Manager for Immersive Experiences at Barco since December 2016. Yann develops and executes segment strategies informed by market analyses to differentiate Barco's offerings. Previously, as Global Strategic Initiatives Manager for Barco, Yann led global projects to enhance performance across various business functions. Prior experience includes consulting at Antenno and working as a Ph.D. Fellow focused on strategic marketing research at IWT. Yann also contributed to the academic field as a Teaching/Research Assistant at the University of Antwerp. Academically, Yann holds a Ph.D. in Applied Economics from the University of Antwerp and a Master of Science in Social and Political Sciences from Ghent University.