Barilla
Caterina Lamanna is a seasoned marketing professional with extensive experience in customer marketing and trade development, currently serving as the Global Customer Marketing Senior Manager at Barilla Group since March 2007. Lamanna has demonstrated expertise in aligning brand strategies with customer engagement, leading global projects related to retail media and collaboration, and developing tools for in-store execution. Previous roles include Marketing Manager for Mulino Bianco, where Lamanna oversaw new product development and marketing strategies, and the Key Account Developer Manager, responsible for managing key customer relationships. Earlier career experiences include positions at Lindt & Sprungli and Auchan, with a strong educational background in Trade Marketing and Communication from Iulm University of Milan.
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Barilla
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Barilla is an Italian family-owned food company. And like all Italian families, they take food very seriously. They have been doing this for 145 years. Today they are committed to bringing people closer to the joy of good food and making quality the choice for a better life, from each individual to the planet. Barilla's origins date back to 1877, when Pietro Barilla opened a small bread and pasta shop in Parma: that moment marked the beginning of a story of passion for quality, continuous pursuit of excellent recipes and ability to combine tradition and innovation. Today they are an international Group present in more than 100 countries through their brands: world leader for pasta, leader for ready-made sauces in Europe, for bakery products in Italy and for crispbreads in Scandinavia. They employ over 8,700 people and own 30 production sites in 10 countries which every year contribute to the production of over 2,000,000 tons of products.