Baron & Baron
Alicia Shreders is a seasoned professional with extensive experience in operations and account management within the creative industry. Currently serving as Chief Operations Officer and previously as Agency Operations/Account Director at Baron & Baron since 2018, Alicia has a strong background that includes roles as Managing Director at WILLIAMS NEW YORK and various positions at Baron & Baron, Inc., including Sr. Director of Operations. Alicia's earlier career involved consultancy work, freelance roles, and key positions at Toth Brand Imaging, Polo Ralph Lauren, Donna Karan, and Corporate Branding Partnership, among others. With a Bachelor of Arts degree in Illustration/Graphic Design from the University of Hartford, Alicia brings a dynamic combination of leadership and creative expertise.
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Baron & Baron
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Baron & Baron is a design and advertising agency, with unrivaled expertise in building luxury brands. Our portfolio of globally iconic names includes Dior, Gucci, Louis Vuitton, Givenchy, Fendi, Bally, Calvin Klein and Coach. We create the style and fashion conversation for our clients, and use that dialogue to enhance the profitability of their core businesses. We translate “must have” status into sales volume. We have mastered the art of modernizing longstanding brands.Using PR as a tool, we communicate relevance, while also respecting heritage and craftsmanship. La Perla, Interview Magazine, Vogue Paris, Harper’s Bazaar, LouisVuitton, Burberry, Harry Winston, YSL, Calvin Klein, Asprey and Viktor & Rolf are examples. With our core team of art directors, designers, typographers, account executives, client managers, strategists and producers, Baron & Baron is poised to work with large organizations and in-house teams at every level. We have had long standing relationships with powerhouses like PVH, Coty, Warnaco, L’Oreal and P&G.