Groupe Barrière
Guillaume Breton has extensive experience in brand management, marketing, and customer experience. Guillaume is currently serving as the Vice President of Customer Experience & Quality at Groupe Barrière since 2022. Prior to that, they founded and worked as a consultant at Flamboyant Paris from 2014 to 2022, where they focused on upgrading customer experiences, defining storytelling, and creating value for various industries. Guillaume also has a significant background in the hospitality sector, having worked at Accor from 2006 to 2014 in various roles such as Global Brand Director, Global Brand Content Manager, Global Brand Manager, and Marketing & Communication Manager. In their roles at Accor, Guillaume was responsible for conceptualizing and implementing brand strategies, managing operational standards, developing partnerships, and driving innovation and digitalization. Additionally, they have experience as a Product Manager at Nestlé from 2004 to 2005.
Guillaume Breton completed their education at CELSA Paris-Sorbonne, where they obtained a Master 2 degree in Marketing and Communication Strategies from 2001 to 2004. Prior to that, they studied at Université Sorbonne Nouvelle from 1999 to 2001, earning a DEUG 2 degree in Modern Literature.
Groupe Barrière
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Founded in 1912 by François André, the Group has grown over the years under the successive stewardships of Lucien Barrière, Diane Barrière-Desseigne and Dominique Desseigne to become France’s leading casino operator, a standard-setter in the luxury hotel sector and a global player in the leisure and entertainment sectors. Barrière has designed unrivalled offers in the field of high-end leisure, founded on a commitment to operational excellence, service quality and French art de vivre. The Group today operates 33 Casinos Barrière (including one opening soon in Abidjan), 16 Hôtels Barrière (a majority are 5-star, including one under construction in Courchevel ) and more than 120 restaurants and bars, including the famous Fouquet’s in Paris (with branches in Marrakesh, Cannes, Toulouse and La Baule). It also stages more than 3000 shows and events every year. With more than 6000 employees, the Group posted earnings of €1.21 bn for the financial year to 31st October 2015. Barrière has an excellent reputation in the catering industry and serves more than 2 million meals each year. With twelve spas (in Cannes, Courchevel, Deauville, Dinard, Enghien-les-Bains, La Baule, Lille, Marrakech, Paris and Ribeauvillé), one thalassotherapy centre in La Baule, one balneotherapy centre in Ribeauvillé, three golf and two tennis clubs (with more than 32 clay courts), Barrière is also an established name in the well-being and sport sector. The Group is well known for its chain of resorts located in internationally-renowned tourist destinations.