BART
Jaymee Rayford is an accomplished marketing professional with extensive experience in digital content strategy and engagement across various sectors. Currently serving as a Senior Marketing Representative at BART, Jaymee excels in enhancing user engagement and promoting organizational visibility. As a freelance social media manager, Jaymee collaborates with small businesses and organizations in the San Francisco Bay Area. With a strong entrepreneurial spirit, Jaymee operates a notary public service business while previously holding roles like Marketing & Events Manager and Digital Content Manager. Jaymee has demonstrated a capacity for driving engagement and improving operational efficiency, exemplified during tenures at Visit Oakland and Temescal Telegraph Business Improvement District. Educational achievements include a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from California State University-Sacramento.
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BART
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What is BART Perks? The BART Perks Beta pilot program tested a new platform that rewards riders for their BART travel based on when they commute. The program aimed to encourage BART travel at less crowded times and places, including before and after rush hour and on evenings and weekends. Perks was funded primarily through a $500,000 grant from the Federal Transit