BART
Tom M Williams is an experienced communications professional with a strong background in internal and employee communications, digital marketing, and content strategy. Currently serving as the Internal Communications Manager at BART since April 2024, Tom previously held roles including Employee Communications Manager at TriMet and Senior Digital Communications Strategist, where Tom shaped rider-facing communications for a major public transit agency. Tom's earlier experience includes managing online marketing and trade shows at Hubb, while also contributing to content marketing at Hunter College and running a consulting business focused on publicity and marketing. Tom holds a Master's Degree in Urban Policy and Leadership from Hunter College and a Bachelor's degree in Business Administration with a concentration in Marketing from Marist College.
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BART
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What is BART Perks? The BART Perks Beta pilot program tested a new platform that rewards riders for their BART travel based on when they commute. The program aimed to encourage BART travel at less crowded times and places, including before and after rush hour and on evenings and weekends. Perks was funded primarily through a $500,000 grant from the Federal Transit