Bob McHugh

Bob McHugh is a seasoned marketing professional with extensive experience in SEO, PPC, and content strategy. Currently serving as Senior Manager at Barton Associates Inc., Bob oversees SEO and PPC strategies for a leader in locum tenens healthcare staffing. Additionally, Bob contributes as an Adjunct Instructor at North Shore Community College, teaching marketing, social media, and Google Analytics. Previously, Bob held several senior roles at Bullhorn, where responsibilities included managing global content, SEO, and social media strategies while significantly increasing website traffic and engagement. Earlier career experience includes a progression of roles at Brafton Inc., focusing on digital marketing and social media strategies for diverse clients. Bob holds an MFA in Creative Writing from Emerson College and a BA in English from Siena College.