Basis Technologies
Katie McCracken has a diverse range of work experience in the marketing and client development fields. Katie is currently the Director of Client Development at Basis Technologies, where they cultivate and fosters client relationships while identifying opportunities for the company to support their marketing needs. In 2021, they exceeded revenue goals, achieving 150% of the target.
Prior to their role at Basis Technologies, Katie worked at Centro, starting as an Account Manager in 2011 and progressing to roles such as Supervisor of Account Management, Sr. Account Executive, and finally Manager of Client Development.
Additionally, Katie has experience at Click Here, where they worked as an Interactive Media Planner for nearly seven years before being promoted to the role of Interactive Media Director.
Katie McCracken completed their Bachelor of Arts in Journalism with a focus on Advertising at the University of North Texas in 2002.
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Basis Technologies
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Basis Technologies is a global provider of workflow automation, intelligence and programmatic trading software for the marketing enterprise. Its platform creates a centralized system of record for digital marketers. Headquartered in Chicago with global customers, Basis is renowned for its commitment to employees and workplace culture.