BASO Lighting
William Robinson has held the position of Regional Sales Manager for the MW/CNS region at XAL USA since September 2021, where responsibilities include overseeing sales strategies and managing client relationships. Additionally, William serves as the Aftersales Team Leader, ensuring high levels of customer satisfaction and effective aftersales support. Prior to the rebranding of XAL USA to BASO Lighting, William held the same title of Regional Sales Manager, demonstrating a consistent track record in sales leadership within the lighting industry.
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BASO Lighting
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BASO Lighting produces luminaires and lighting systems for retail, office, hotel and residential spaces. The company was incorporated in 2000 and is headquartered in New York City. The production facility, engineering team and customer service center is based in Oxford, Connecticut.