Basware
Katie Colbourne is an accomplished marketing professional with extensive experience in digital demand generation and strategic marketing across various sectors. Currently serving as Director of Global Demand Generation at Basware since June 2018, Katie has held multiple senior roles including Senior Manager for Global Demand Generation and Interim Director for Product Marketing, where complex business propositions are simplified for digital platforms. Katie has also been recognized as a nominee for the H1 Game Changer Award. Previous roles include Digital Account Director at The Marketing Practice, Account Director at immediate future and OgilvyOne dnx, and Digital Marketing Consultant for various clients, showcasing a robust background in leading teams and executing successful marketing strategies. Additionally, Katie serves as a Propolis Ambassador, actively contributing to the B2B marketing community.
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Basware
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Basware is a leading provider of cloud-based, software-as-a-service (SaaS) business solutions which automates finance and procurement processes for globally operating enterprises and their suppliers across all industries.