Seth Freeman

Vice President, Integrated Marketing & Media at Bath & Body Works

Seth Freeman is an accomplished marketing executive with extensive experience in integrated marketing and media leadership. Currently serving as Vice President of Integrated Marketing & Media at Bath & Body Works since April 2024, Freeman previously held the role of SVP Integrated Marketing at Universal Destinations & Experiences, where leadership involved a diverse team delivering impactful advertising and consumer experiences. Additional experience includes serving as Vice President of Marketing and Communications at BlueLinx Corporation, and Vice President and Head of Marketing for Schlotzsky’s at Focus Brands LLC, leading substantial marketing efforts for a $350 million business. As Chief Marketing Officer at Buffalo Wild Wings, Freeman oversaw strategies for a $3.9 billion brand with a significant multi-location footprint. Freeman holds a Bachelor of Business Administration in Marketing from Howard University and is currently pursuing further education in Digital Marketing Strategies at Northwestern University's Kellogg School of Management.

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Bath & Body Works

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L Brands rebranded as Bath & Body Works in 2021. Bath & Body Works is an international company that sells personal care and beauty products in more than 1,700 North American stores and has nearly 300 stores in countries around the globe operating under franchise, license and wholesome arrangements. The company's products are also available online.


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