Diego Spessotto

Senior Brand Manager at Bauli Group

Diego Spessotto is a seasoned marketing professional with extensive experience in brand management and product development. Since March 2010, Diego has served as a Senior Brand Manager at Bauli Group, overseeing market trend analysis, brand positioning, and the formulation of comprehensive marketing strategies for well-known brands such as Bauli, Motta, Tartufone, and Bistefani. Diego's expertise encompasses managing product life cycles, optimizing multi-channel advertising campaigns, and developing e-commerce strategies. Prior experience includes roles as a Product Manager at Berner Italia, focusing on product assortment and promotions in the artisan and automotive sectors, and as a Marketing Assistant at LUMBERJACK. Diego holds a Master's degree in Digital Marketing & Social Media from 24ORE Business School and advanced degrees in Marketing and Economics from Università degli Studi di Verona.

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Verona, Italy

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Bauli Group

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Led today by the third generation of the Bauli family, the Bauli Group has for over a century been the voice of an important mission: making healthy and delicious products that satisfy the needs and desires of consumers and customers around the world, while taking care of its people and the Planet. Bauli Group, which began life over 100 years ago as a small artisan bakery in Verona, now boasts a series of famous brands that have expanded the offering with iconic products, from classic Pandoro from Verona to the delicious Buondì and Girella snacks. Over the years, the Group has successfully combined two strategic ingredients – tradition and innovation – becoming the Italian market leader in festive products and a top player in the everyday baked goods sector. Our products are now sold in over 70 countries worldwide, to satisfy our customers’ every need. Joining the Group means becoming part of a company that invests in the future of people and the Planet, but most importantly it means embracing a system of values that guide our every action: Goodness, Passion, Collaboration, Courage, Care, and Integrity. For more information: