Jesper Palmark

Jesper Palmark has extensive experience in CRM and Salesforce effectiveness positions. Jesper currently works at Bavarian Nordic as the Global Lead CRM & Salesforce Effectiveness, where they advise business process owners and system users, manages change requests, and supports the implementation of digital strategies and tools. Prior to that, they were a Senior Application Specialist CRM at Bavarian Nordic, where they advised business process owners and delivered technical solutions within budget and timeline.

Before joining Bavarian Nordic, Jesper worked at Ambu A/S as a CRM Business Specialist, responsible for advising process owners, transforming ideas into technical solutions, and supporting assignments handled by external partners. Jesper also served as a system administrator and managed CRM projects.

Jesper has previous experience in CRM and marketing roles at Adidas, Kromann Reumert, and Oticon A/S. At Adidas, they were a Senior Manager Markets Activation, shaping global processes, adapting content, and delivering implementation projects. At Kromann Reumert, they were a CRM Manager, developing strategies, managing CRM developments, and analyzing customer satisfaction. At Oticon A/S, they served as a CRM Consultant, implementing CRM systems, providing training and support, and managing CRM campaigns.

Earlier in their career, Jesper worked as a Product Manager at IBC Euroforum Denmark.

Overall, Jesper has a strong background in CRM, Salesforce effectiveness, and marketing, with a focus on advising stakeholders, delivering technical solutions, and managing CRM projects.

Jesper Palmark's education history includes a degree in Cand. Merc. Direct Marketing from CBS. Jesper also has a degree as Merkonom in Marketing from Hillerød handelsskole. Moreover, they obtained a certification in ITIL® V3 Foundation from SOS Forum. Additionally, Jesper Palmark has obtained a certification as Veeva CRM Administrator from Veeva Systems in July 2020.