Bay FC
Lisa Goodwin-Scharff has a strong background in corporate communications and publicity. Lisa is currently the Executive Vice President at Bay FC since October 2023. Prior to that, they held roles as the Senior Vice President at Keadjian from March 2023 to October 2023, and as the Vice President from March 2020 to March 2023. Lisa also worked with the Golden State Warriors where they served as the Vice President of Corporate Communications from July 2018 to March 2020, Senior Director of Corporate Communications from July 2016 to July 2018, and Director of Corporate Communications from September 2012 to July 2016. Before that, they were the Communications Manager, B2B at Yahoo! from May 2011 to September 2012, and the Senior Manager of Publicity at the San Francisco 49ers from June 2008 to May 2011. Lisa started their career as a Senior Account Executive at Blanc & Otus from 2005 to 2008.
Lisa Goodwin-Scharff holds a Bachelor of Arts (B.A.) degree in Political Science and Government from Colgate University.
Bay FC
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Bay FC is the National Women’s Soccer League’s 14th expansion team located in Bay Area California set to play their inaugural season in March 2024. Bay FC’s mission is to build the most valuable women’s soccer club in the world that is player-led, fan focused and positively impacts the community through promoting diversity, equality, inclusion by uniting the Bay and the world through the game of soccer. Co-founded by U.S. Women’s National Team legends Brandi Chastain, Leslie Osborne, Danielle Slaton and Aly Wagner, Bay FC was formed by the largest institutional investment ever made in women’s professional soccer from global investment firm Sixth Street. Community is our foundation, and the love of the game is our reason for being. For career, sponsorship, and ticketing information, join the club at BayFC.com and follow us on social @wearebayfc.