Connie Eggert

Connie Eggert is a seasoned advertising professional with extensive experience in strategic account management across multiple prominent agencies. Currently serving as SVP Senior Account Director at BBDO since September 2006, Connie leads the development and execution of integrated marketing programs for Bank of America, managing a substantial advertising budget exceeding $150 million. Previously, Connie held significant roles at Publicis as VP Account Director, where strategic marketing initiatives for a $200 million brand portfolio were developed, and at Grey Healthcare Group, where leadership in direct-to-consumer campaigns was demonstrated. Early career positions included account management roles at Ogilvy & Mather and Grey Healthcare Group, contributing to successful product launches and innovative marketing strategies in the pharmaceutical and consumer health sectors. Connie's expertise encompasses holistic media strategies, campaign execution, and collaboration with senior client marketing teams on product initiatives.