Science World
Darin Perfonic is a seasoned marketing professional currently serving as the Director of Marketing at Science World since May 2024. With extensive experience in various leadership roles, Darin has been a Teacher and Health & Wellness Consultant at SWEAT Vancity Studio since January 2020. Prior to this, Darin worked at Lush Fresh Handmade Cosmetics North America as Senior Manager, Head of Brand Marketing and Community, where leadership encompassed brand marketing and community initiatives. Darin's tenure at Electronic Arts (EA) spanned over six years, during which multiple senior management positions were held, including Senior Manager of Strategic Alliances and North American Integrated Marketing, overseeing brand strategies for EA SPORTS titles. Earlier career experiences include co-founding Your DigitalLife, serving as Principal and Chief Strategist, and as Global Brand Manager at EA. Educational qualifications include an Award of Achievement in Digital Analytics from The University of British Columbia and a Bachelor’s degree in Business Administration - Marketing from Simon Fraser University.
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Science World
Science World is a BC-based charitable organization that engages the people of British Columbia in hands-on, experiential science learning. Our mission is to ignite wonder and empower dreams through science and nature. Our vision is that within a generation, Canada will be a country of thriving, sustainable communities rooted in scientific literacy, technological innovation and a deep connection to nature. We pride ourselves on being passionate, playful and imaginative—because if you're going to promote curiosity in science and technology you have to make it fun.