Asyikin Latiff

Asyikin Latiff is a seasoned marketing professional specializing in user acquisition, branding, and performance marketing, currently serving as the Marketing Manager for New Markets at Geniebook, Singapore's leading edtech startup, since July 2022. Previous roles include Associate in Regional Online Marketing at Shopee, focusing on Indonesia's market, and Senior Executive in Strategy & Transformation at NE Digital, where digital marketing strategies for NTUC's Food Services were developed. Asyikin's career also includes experience in project management and marketing for various companies such as The Creative Experience, Singapore Airlines, and Gushcloud International. A graduate from Nanyang Technological University with a Bachelor's Degree in Communication Studies, Asyikin has further enhanced marketing knowledge through the U-Digitech Management Programme and diverse roles involving strategic marketing initiatives across various platforms.