Hi, we’re BCKR.

It’s pronounced Backer. The vowels were slowing us down. We’re a group of friends who love college football, enjoy talking trash about each other’s schools, and share a disdain for flimsy fan merch.

We’ve worked in the outdoor industry for years at some of the world’s most beloved brands, creating legit gear that’s built to last. As football fans, we could never understand why our “officially licensed apparel” wasn’t held to the same standards.

Why must we suffer?
We all had stories to share: the sideways rain at the Cotton Bowl, the relentless sleet at the Shoe, the bitter cold of the Music City Bowl, the blistering opener in Austin, getting soaked to the core at the Civil War.

Our closets were stuffed with proven, top-notch gear. But we weren’t reaching for those jackets and hats on game day. They didn’t represent our team. They weren’t our true colors.

Make it better.
We created BCKR to make fan gear we know we can trust and are proud to wear. We believe in clean design, using the best materials, and serving the loyal fans who show up for their teams whatever the weather.

We make better gear because you deserve better gear. We all deserve better gear. For every season of every season. We’ve got your back because you’ve got theirs.

We’re BCKR. We make fan gear that is worthy of your devotion.


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BCKR's headquarters in Austin, United States

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