BDA
Anouk Pape currently serves as the Divisional Vice President of Marketing and Creative Services at BDA, LLC, where leadership of the marketing team focuses on enhancing corporate brand awareness and driving sales through strategic marketing initiatives. Prior to this role, Anouk spent over two decades at Microsoft in various capacities, including Director of Global Business Programs and Senior Business Program Manager, where innovative digital storytelling and go-to-market execution played critical roles in connecting sales teams with C-suite decision-makers. Additional experience includes positions at Getty Images, Milken Institute, and Econ One Research, highlighting a strong foundation in market analysis and product management. Anouk holds a BA in Political Science from UCLA and an MA in International Affairs from The George Washington University.
BDA
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BDA is the Merchandise Agency™, 2,000+ creative minds strong, working as one global team to connect people to brands through the power of merchandise. Since 1984, BDA has created raving fans, passionate consumers, and engaged employees—online, on-site, in-stadium, in-store, and almost everywhere in between. We design, produce, and deliver branded merchandise, eCommerce experiences, and on-site activations for the world’s most iconic brands—Coca-Cola, Ford, Kellogg’s, HBO, AT&T, Starbucks, the NFL, and more. With offices across the U.S., EMEA and Asia, we’re located where the action is. We’re client-focused, idea-driven, and fueled by collaboration. At BDA, we don’t just market—we activate. We call it Brand Action. Whether it’s building loyalty, engaging employees, or creating unforgettable consumer experiences, we deliver programs that resonate with real people in meaningful ways.