BDA
Casey Goddard is an experienced professional in digital product management and technology, currently serving as Vice President at BDA, LLC since November 2020. Previously, Casey held the position of Senior Director of Product Management at fabric from April 2019 to November 2020. Casey's background includes roles as Director of Product Management, User Experience, and Analytics at Premera Blue Cross from 2017 to 2019, and Director of eCommerce Product Management and User Experience at EXPRESS between 2015 and 2017. Additional experience includes various leadership roles at Sears Holdings Corporation from 2007 to 2015, and Buyer & Production Manager at Mattel from 2001 to 2006.
BDA
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BDA is the Merchandise Agency™, 2,000+ creative minds strong, working as one global team to connect people to brands through the power of merchandise. Since 1984, BDA has created raving fans, passionate consumers, and engaged employees—online, on-site, in-stadium, in-store, and almost everywhere in between. We design, produce, and deliver branded merchandise, eCommerce experiences, and on-site activations for the world’s most iconic brands—Coca-Cola, Ford, Kellogg’s, HBO, AT&T, Starbucks, the NFL, and more. With offices across the U.S., EMEA and Asia, we’re located where the action is. We’re client-focused, idea-driven, and fueled by collaboration. At BDA, we don’t just market—we activate. We call it Brand Action. Whether it’s building loyalty, engaging employees, or creating unforgettable consumer experiences, we deliver programs that resonate with real people in meaningful ways.