BDA
Ken Cuprynski has extensive experience in financial planning and analysis, having held senior leadership positions across various companies since 1988. Currently, Ken serves as the DVP of FP&A at BDA, LLC, where responsibilities include overseeing a team of nine in financial planning, analysis, and business partnering. Prior roles include Director of FP&A and Treasurer at Changepoint, National Director of Pricing at United Natural Foods, and Senior Finance Manager at Amazon, among others. Ken's career began at IBM, where initial responsibilities encompassed pricing and financial analysis. Ken holds a Bachelor of Science in Finance and Management from Northeastern University and an MBA from the University of Bridgeport.
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BDA
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BDA is the Merchandise Agency™, 2,000+ creative minds strong, working as one global team to connect people to brands through the power of merchandise. Since 1984, BDA has created raving fans, passionate consumers, and engaged employees—online, on-site, in-stadium, in-store, and almost everywhere in between. We design, produce, and deliver branded merchandise, eCommerce experiences, and on-site activations for the world’s most iconic brands—Coca-Cola, Ford, Kellogg’s, HBO, AT&T, Starbucks, the NFL, and more. With offices across the U.S., EMEA and Asia, we’re located where the action is. We’re client-focused, idea-driven, and fueled by collaboration. At BDA, we don’t just market—we activate. We call it Brand Action. Whether it’s building loyalty, engaging employees, or creating unforgettable consumer experiences, we deliver programs that resonate with real people in meaningful ways.