BDA
Timothy Martinez is an accomplished Retail Store Manager at BDA, LLC, responsible for overseeing all retail operations for the Coachella Valley Firebirds and live events at Acrisure Arena since September 2022. Previously, Timothy served as the Coordinator of Retail and Events for the Bakersfield Condors, managing retail operations and game day activities. A former Marching Band Instructor for the Kern High School District, Timothy supported student learning and lesson planning from August 2017 to August 2022. Timothy’s retail career began with the Las Vegas Raiders, advancing from Retail Associate to Lead Sales Associate by maintaining expertise in store policies and training colleagues. Timothy holds a Bachelor of Business Administration from California State University, Bakersfield, earned in May 2023, and initiated higher education at Bakersfield College.
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BDA
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BDA is the Merchandise Agency™, 2,000+ creative minds strong, working as one global team to connect people to brands through the power of merchandise. Since 1984, BDA has created raving fans, passionate consumers, and engaged employees—online, on-site, in-stadium, in-store, and almost everywhere in between. We design, produce, and deliver branded merchandise, eCommerce experiences, and on-site activations for the world’s most iconic brands—Coca-Cola, Ford, Kellogg’s, HBO, AT&T, Starbucks, the NFL, and more. With offices across the U.S., EMEA and Asia, we’re located where the action is. We’re client-focused, idea-driven, and fueled by collaboration. At BDA, we don’t just market—we activate. We call it Brand Action. Whether it’s building loyalty, engaging employees, or creating unforgettable consumer experiences, we deliver programs that resonate with real people in meaningful ways.