BDA
William MacLaren is an experienced IT manager with a robust background in IT service management, team leadership, and operational improvement. Currently serving as IT Manager at BDA, LLC, since February 2023, William focuses on service management and process enhancement while scaling a team to support over 1000 users. Previous roles include IT Manager at UHS, Desktop Support Manager at HealthPoint Family Care, and IT Services Manager at Wowrack, where William developed IT support teams and implemented service delivery processes. Additional experience spans positions in incident management and IT operations with companies such as Mindtree, HCL Technologies, and VMC. William holds a Bachelor of Arts degree in English Literature from Washington State University.
BDA
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BDA is the Merchandise Agency™, 2,000+ creative minds strong, working as one global team to connect people to brands through the power of merchandise. Since 1984, BDA has created raving fans, passionate consumers, and engaged employees—online, on-site, in-stadium, in-store, and almost everywhere in between. We design, produce, and deliver branded merchandise, eCommerce experiences, and on-site activations for the world’s most iconic brands—Coca-Cola, Ford, Kellogg’s, HBO, AT&T, Starbucks, the NFL, and more. With offices across the U.S., EMEA and Asia, we’re located where the action is. We’re client-focused, idea-driven, and fueled by collaboration. At BDA, we don’t just market—we activate. We call it Brand Action. Whether it’s building loyalty, engaging employees, or creating unforgettable consumer experiences, we deliver programs that resonate with real people in meaningful ways.