BDA
Zarah DeLeon is an experienced Art Director and Senior Design Manager at BDA, Inc. since 2001, specializing in packaging design for major brands such as Disney, Crayola, and Marvel. Zarah has expertise in maintaining brand standards, directing photo shoots, and collaborating with product developers to create mock-ups and resolve technical issues. Additionally, Zarah has a freelance design background since 1998, having worked on identity design, marketing materials, and educational brochures for various organizations including the Seattle Office for Civil Rights and the Wing Luke Museum. Zarah began a graphic design career at JMH Communications and ASWSU Graphics, contributing to numerous educational and promotional projects. Zarah holds a Bachelor of Arts in Fine Arts from Washington State University.
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BDA
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BDA is the Merchandise Agency™, 2,000+ creative minds strong, working as one global team to connect people to brands through the power of merchandise. Since 1984, BDA has created raving fans, passionate consumers, and engaged employees—online, on-site, in-stadium, in-store, and almost everywhere in between. We design, produce, and deliver branded merchandise, eCommerce experiences, and on-site activations for the world’s most iconic brands—Coca-Cola, Ford, Kellogg’s, HBO, AT&T, Starbucks, the NFL, and more. With offices across the U.S., EMEA and Asia, we’re located where the action is. We’re client-focused, idea-driven, and fueled by collaboration. At BDA, we don’t just market—we activate. We call it Brand Action. Whether it’s building loyalty, engaging employees, or creating unforgettable consumer experiences, we deliver programs that resonate with real people in meaningful ways.