BE GROUP
Hoang BUI is currently the Group Brand Manager at BE GROUP, responsible for leading marketing strategies for various sub-brands. Prior to this role, Hoang was a Brand Lead at CJ Foods and a Senior Assistant Brand Manager at Highlands Coffee®, where responsibilities included handling various business segments and new product innovations. Hoang holds a Bachelor's degree in International Business with a Minor in Marketing and has completed the Young Marketers Elite Development Program.
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BE GROUP
Be Group JSC, a Vietnamese technology company, is the owner and developer of the on-demand multi service platform “be”. With the ambition to be the solution for every customer’s daily life needs, be currently provides a wide range of on-demand services including transportation, delivery, shopping, insurance, telecom service bundles and the financial sector which helps to open a potential digital ecosystem ready to welcome other businesses to cooperate and develop. Products from Be Group bring solutions to remove everyday life’s complexity, connect services, and assist transactions with the aim of serving as a middleman between all customers and service providers. Be Group's guiding principal is to give customers the greatest services while strictly adhering to all Vietnamese legal requirements. The Be app has been installed on 20 million mobile devices as of today, following its official launch in 2019. Be app is now available in 28 provinces and cities. Be is the only Vietnamese company among the top 2 most developed multi service platforms on the market. Awards that Be Group has received •The first prize of the Vietnamese Talents Awards (Nhan Tai Dat Viet). This is the only first prize in the IT sector in the 16th contest. •Best Open Technology Platform Viet Nam 2022 from Global Business Review. •Top 3 i-Star Award for creativity, innovation 2020 •Make in Vietnam 2020 – Excellent digital platform •Fast Enterprise Award 2020 by APEA