Michelle Cheung

Associate Product Manager at Beachfront

Michelle Cheung, PE, CSPO, is an accomplished professional with extensive experience in product management and structural engineering. Currently serving as an Associate Product Manager at Beachfront since August 2022, Michelle previously held roles as a Market Data Analyst at TVSquared by Innovid and as a Data Analyst at Data Plus Math. Earlier experience includes significant contributions in structural engineering at firms such as WSP USA, Jacobs, HNTB, GPI / Greenman-Pedersen, Inc., and BETA Group, where Michelle managed interdisciplinary teams and worked on key rehabilitation projects for MassDOT. Michelle holds a Bachelor of Science in Civil Engineering Technology from Wentworth Institute of Technology and has completed advanced coursework in Structural Engineering at New Jersey Institute of Technology.

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Boston, United States

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Beachfront

Beachfront is the sell-side ad server built for convergent TV. Our technology enables real-time, unified ad serving and monetization across all TV and video endpoints, including connected TV (CTV), set-top box VOD, spot linear, and national addressable television. Leading media owners, programmers, and distributors, such as AMC, Univision, CW, the MLB, VIZIO, LG, and Vevo, utilize Beachfront’s TV-first tech stack to drive advertising revenue, improve ad operations, and deliver premium ad experiences to their viewers. Founded in 2007, Beachfront is an independent, private equity-backed company based in New York City. In 2017, former U.S. Secretary of Commerce Penny Pritzker, through her investment firm PSP Partners, acquired a majority stake in Beachfront along with Growth Catalyst Partners. Learn more at beachfront.com.