Samantha Gordon

Samantha (Maxwell) Gordon currently serves as the Executive Director of Enrollment Marketing, Communications, and Systems at Beacon College, where responsibilities include managing digital recruitment campaigns, overseeing national recruitment outreach, and optimizing recruitment-related software and data management. Prior to this role, Samantha held positions at R.C. Brayshaw & Company, culminating as Head of Marketing & Business Development, where duties included leading a marketing team, managing digital ad campaigns, and developing diverse client marketing strategies. Education includes a Bachelor of Science in Communication and Media Studies from the University of Connecticut and currently pursuing a Master of Science in Integrated Marketing Communication at Northwestern University.