Beauty by Imagination
Alexandra Banu has a strong background in marketing and sales, with experience at companies such as Beauty by Imagination, Tarte Cosmetics, and ghd. Alexandra has also worked in roles such as Account Executive and Publicity Intern at companies like H.Bloom and RCA Records. Alexandra's education includes a Bachelor of Business Administration from Babson College.
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Beauty by Imagination
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Beauty by Imagination (BBI) is a haircare industry leader, dedicated to boosting inner confidence and joy with imaginative solutions for every hair moment. We are a platform company of innovative, market-leading brands including Wet Brush, Goody, Ouidad, Curls, and Bio Ionic — all of which are committed to being the most trusted choice for happy, healthy, hair—morning to night, home to salon. Our talented and diverse global team is passionate about delivering high-performing products for every consumer and salon professional. We believe in the beauty of confidence for all.