Beauty by Imagination
Bethlayne Hansen is an accomplished graphic designer with extensive experience in various roles across multiple companies. Currently serving as a Senior Designer at Beauty by Imagination (BBI) since August 2024, Bethlayne also freelances as a graphic designer, photographer, and illustrator at BL & Co. since October 2016, working with notable clients such as Curology and K18. Previous positions include graphic designer roles at Credo Beauty and Perricone MD, and a senior graphic designer position at Aprinnova. Additional experience includes stints at Grove Collaborative, SEPHORA, Hero Digital, Facebook, and Zenni Optical. Bethlayne holds a Bachelor of Science in Graphic Design from Portland State University, awarded in 2011.
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Beauty by Imagination
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Beauty by Imagination (BBI) is a haircare industry leader, dedicated to boosting inner confidence and joy with imaginative solutions for every hair moment. We are a platform company of innovative, market-leading brands including Wet Brush, Goody, Ouidad, Curls, and Bio Ionic — all of which are committed to being the most trusted choice for happy, healthy, hair—morning to night, home to salon. Our talented and diverse global team is passionate about delivering high-performing products for every consumer and salon professional. We believe in the beauty of confidence for all.