Beauty by Imagination
Courtney Helland is a Digital Marketing Manager at Beauty by Imagination (BBI), overseeing paid media, SEO, and affiliate marketing for four DTC brands. Prior to their current role, Courtney held positions at UM Worldwide and OMD USA, working with clients such as Johnson & Johnson and CBS. Courtney graduated from Indiana University Bloomington with a Bachelor of Arts in Journalism, specializing in Public Relations and Advertising, with a minor in Marketing.
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Beauty by Imagination
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Beauty by Imagination (BBI) is a haircare industry leader, dedicated to boosting inner confidence and joy with imaginative solutions for every hair moment. We are a platform company of innovative, market-leading brands including Wet Brush, Goody, Ouidad, Curls, and Bio Ionic — all of which are committed to being the most trusted choice for happy, healthy, hair—morning to night, home to salon. Our talented and diverse global team is passionate about delivering high-performing products for every consumer and salon professional. We believe in the beauty of confidence for all.