Beauty by Imagination
Nimra Waheed is a seasoned marketing professional with extensive experience in brand management and sustainable investing. Currently serving as Marketing Manager at Beauty by Imagination and Sustainable Investing Fellow in Fashion at 17 Asset Management since September 2023, previous roles include Brand Manager for Dettol at Reckitt, Co-Founder of Zola, Business Development Manager at Swvl, and Product Manager for L'Oréal Paris. Throughout a career marked by significant achievements, Nimra has demonstrated expertise in developing innovative marketing strategies, enhancing brand visibility, and driving business growth across diverse sectors. Educational credentials include a Master's degree in Business of Fashion from Rutgers Business School and a Bachelor's degree in Management Science from Lahore University of Management Sciences.
Beauty by Imagination
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Beauty by Imagination (BBI) is a haircare industry leader, dedicated to boosting inner confidence and joy with imaginative solutions for every hair moment. We are a platform company of innovative, market-leading brands including Wet Brush, Goody, Ouidad, Curls, and Bio Ionic — all of which are committed to being the most trusted choice for happy, healthy, hair—morning to night, home to salon. Our talented and diverse global team is passionate about delivering high-performing products for every consumer and salon professional. We believe in the beauty of confidence for all.