Beautynova Americas proudly represents the professional hair care brands milk_shake, DEPOT, and Medavita, operating in North America through our subsidiary, z.one concept USA, inc.

We pride ourselves on agility and creativity, catering to professional salons, barbershops, stylists & barbers via our network of independent distributors across the USA, Canada, and Latin America. Additionally, we reach consumers directly through a range of DTC e-commerce platforms.

Our Italy-based parent company, Beautynova, is a global leader in beauty, renowned for exceptional branding, R&D, and manufacturing capabilities. Beautynova is committed to responsible beauty, striving to improve lives with high-performing hair products crafted with care, respect, passion, and creativity.

MEET OUR BRANDS: 

milk_shake: A full range of professional hair products that includes color, care, and styling. Through an array of delightful scents and textures, milk_shake marries the best in hair and self-care for a uniquely indulgent experience. 

DEPOT: Offering complete care for the discerning man, this robust portfolio of products includes hair, skin, and fragrances. DEPOT elevates male grooming through luxurious scents and superior ingredients. 

Medavita: scientifically-backed and clinically proven, Medavita offers hair treatments that blend the best in botanicals with cutting edge pharmaceuticals.

Beauty & Cosmetics

Consumer Goods

Consumer Services

E-Commerce

Health & Wellness

Beautynova Americas

Beautynova Americas' headquarters in Wayne, United States

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Anthony Berardo

Sumru Mizrahi

Vanessa Lopiccolo

Rafael Benitez

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