Sophie Barlois

Sophie Barlois currently serves as Directrice Marketing et Communication France et International at bee2link, a position held since April 2019, where responsibilities include the development of a comprehensive B2B marketing strategy for France and Export, as well as brand positioning across various marketing functions. Prior to this role, Sophie Barlois held multiple positions at Volkswagen, including Chief Digital Officer (CDO), overseeing the 'Digit'All' digitalization project and the development of online customer journeys. Additionally, as Directrice Communication Volkswagen France, Sophie Barlois crafted the brand's communication strategy and executed national and local marketing campaigns. Previous to these roles, Sophie Barlois contributed to Volkswagen AG as Manager Service Communication Internationale, managing the commercialization concept for the up! vehicle range and overseeing marketing budgets across several European markets, while also coordinating strategic marketing plans.