Liliya Lozanova

Liliya Lozanova, PhD, serves as the Global Senior D2C e-Commerce Manager at Beiersdorf since September 2010, where responsibilities include shaping and implementing the global direct-to-consumer eCommerce strategy while leading a team of 8 direct reports. Liliya has successfully managed Amazon and eBay Marketplaces, achieving triple-digit growth within the past year, and has held various roles at Beiersdorf, including Head of Digital AT+CEE and Digital Marketing Manager CEE, focusing on digital strategy, budget management, customer acquisition, and project management. Prior experience includes work at Euromedic Bulgaria as the Personal Assistant to the CEO and Communications Manager and as a Flight Attendant at BHAir. Liliya holds a PhD in Marketing, alongside a Master's and Bachelor's degree in Marketing and International Economic Relations, respectively, from the University of National and World Economy.