Beko Europe
Chiara Barban is an accomplished IT Manager currently leading product marketing, brand, and digital marketing initiatives at Beko Europe since April 2024. With extensive experience at Whirlpool Corporation from January 2017 to March 2024, Chiara managed various teams, budgets, and digital programs across product and brand marketing, demonstrating expertise in marketing processes evolution and project management. Prior experience includes roles as a PMO & Process Consultant and Junior Consultant at Engineering Ingegneria Informatica Spa and Whirlpool Corporation, where Chiara coordinated marketing information integration projects and supported global e-commerce initiatives. Chiara holds an Engineer's degree in Engineering/Industrial Management from Politecnico di Milano.
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Beko Europe
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Beko Europe is a leading home appliances business, dedicated to changing the lives of our customers through a wide range of innovative and sustainable household products and solutions. Newly formed Beko Europe’s 75% shares are owned by Beko B.V and 25% owned by Whirlpool Corporation. With more than 20,000 employees, Beko Europe has 11 production sites across Europe, which are located in Cassinetta, Melano, Comunanza, and Siena in Italy, Wroclaw, Radomsko, and Lodz in Poland, Poprad in Slovakia, Yate in the UK, and Ulmi and Gaesti in Romania, with a production capacity of approximately 24 million white goods products per year.