Beko Global
Stefano Aprea is a seasoned marketing and sales professional with extensive experience in key account management and brand activation. Currently serving as Key Account Manager for Beko Global since July 2018, Stefano specializes in buying groups and eCommerce, particularly with major online platforms like Amazon. Prior roles include Field Product Specialist at Haier Europe and Sales Manager at Promotech s.r.l., where responsibilities encompassed client acquisition and team coordination. Stefano also contributed to brand development at Pernod Ricard and brand activation at Anheuser-Busch InBev, focusing on sales support and promotional strategies. Additional experience in logistics with Teatro alla Scala and as a Technical Consultant with Stage Entertainment complements a solid educational background in marketing from IULM University and graphic arts from Albe Steiner.
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Beko Global
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Arçelik Group, which was founded in 1955, operates in consumer durables and consumer electronics sectors under the scope of Koç Holding with its production, marketing and after-sales services. Arçelik Group has 26.000 employees worldwide and 15 production facilities throughout the world; in Turkey, Romania, Russia, China, South Africa and currently in Thailand. The Company has recently entered to the US market as Beko US Inc with its Sales & Marketing Office in Chicago and its R&D Offices in Boston and Silicon Valley will be open in 2016. Beko, the global brand of Arçelik, has been the brand which increased its market share the most in European white goods market within the last six years and thus has been the brand with the fastest growth in the sector. Beko remains the second biggest brand in European white goods market It is the leader brand of U.K. white goods market for years and claimed top position in French free-standing white goods market following its leadership in the Polish white goods market. Additionally, Beko has become the fastest growing white goods brand of the German market, the biggest white goods market of Europe, in the last 5 years with a more than 2-fold market growth.