Sharif-Paul Anton

Head Of Customer Care at Beko PLC

Sharif-Paul Anton is an experienced professional in customer support and operations management with a proven track record in various leadership roles. Currently serving as the Head of Customer Care for UK & Ireland at Beko plc, Sharif-Paul has previously held significant positions at Samsung Electronics, including General Manager of Customer Support and Head of Customer Support. Additional experience includes roles at Sitel, where Sharif-Paul was Site Director and Senior Operations Manager across multiple sites. Sharif-Paul's educational background includes studies at London Metropolitan University and The John Lyon School for boys.

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London, United Kingdom

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Beko PLC

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As well as being the leading home appliance brand in the UK, Beko is the second largest home appliance brand in Western Europe and one of Europe's fastest growing large home appliance brands, available in 130+ countries worldwide.


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