Bel Group
A.Hayat Dahibi is an accomplished marketing professional with extensive experience in brand management and strategic marketing across various industries. Currently serving as Group Senior Marketing Manager at Bel since 2019, A.Hayat is responsible for overseeing the innovation pipeline and executing strategic initiatives to enhance revenue and profitability. Prior to this role, A.Hayat worked at LES PARTISANS as a Marketing and Brand Consultant, focusing on BTL campaign development in the FMCG sector. A.Hayat's career includes significant roles at Newell Brands, including Senior Marketing Manager for EMEA, where responsibilities encompassed product activation, brand visibility optimization, and P&L management. A.Hayat holds a Digital Marketing Certificate from ESCP Business School and a Master's in Marketing Vente from IAE LILLE.
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Bel Group
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French-family-owned company founded in 1865, the Bel Group is today a major player in healthy, dairy, and fruit snacking. Its mission - “Champion healthier and responsible food for all” - guides its 12,600 employees in rolling out a sustainable and profitable business model that places the consumer and shared valued creation at the heart of its decisions. With a portfolio of iconic and global brands such as The Laughing Cow®, Kiri®, Mini Babybel®, Leerdammer®, Boursin®, Pom'Potes, and GoGo squeeZ, as well as twenty other local brands, Bel brings the dairy and fruit products goodness to nearly 400 million consumers every year in more than 120 countries. Headquartered in Suresnes - France, the Group operates more than 40 subsidiaries and 32 production plants.