Bel Group
Capucine Martin has experience in brand management, project management, and market research across various companies such as Bel, Nestlé Waters, and BEES Consulting. Capucine has worked on digital marketing projects, brand performance monitoring, packaging redesign, and operational campaign monitoring. Capucine holds a Master's Degree in International CPG Marketing and Business Development from ESCE International Business School.
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Bel Group
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French-family-owned company founded in 1865, the Bel Group is today a major player in healthy, dairy, and fruit snacking. Its mission - “Champion healthier and responsible food for all” - guides its 12,600 employees in rolling out a sustainable and profitable business model that places the consumer and shared valued creation at the heart of its decisions. With a portfolio of iconic and global brands such as The Laughing Cow®, Kiri®, Mini Babybel®, Leerdammer®, Boursin®, Pom'Potes, and GoGo squeeZ, as well as twenty other local brands, Bel brings the dairy and fruit products goodness to nearly 400 million consumers every year in more than 120 countries. Headquartered in Suresnes - France, the Group operates more than 40 subsidiaries and 32 production plants.