Bel Group
Sihem ALLEK is a seasoned professional in brand management and strategic marketing with extensive experience in the food and beverage sector. Currently serving as the Global Strategy & Equity Manager and Global Innovation Manager for The Laughing Cow brand at Bel since September 2018, Sihem previously held various managerial positions at Bel Algérie, focusing on brand marketing and product development for Kiri and Picon. Experience also includes roles at Heineken Algeria and Publicis Impact Algérie, where Sihem managed client services and strategic planning for major brands. Educational qualifications include a Master's degree in Financial Management from Institut de Commerce et de Gestion de Paris, along with specialized training in event communications and a Bachelor's degree in Commercial Sciences and Marketing.
This person is not in the org chart
This person is not in any teams
Bel Group
5 followers
French-family-owned company founded in 1865, the Bel Group is today a major player in healthy, dairy, and fruit snacking. Its mission - “Champion healthier and responsible food for all” - guides its 12,600 employees in rolling out a sustainable and profitable business model that places the consumer and shared valued creation at the heart of its decisions. With a portfolio of iconic and global brands such as The Laughing Cow®, Kiri®, Mini Babybel®, Leerdammer®, Boursin®, Pom'Potes, and GoGo squeeZ, as well as twenty other local brands, Bel brings the dairy and fruit products goodness to nearly 400 million consumers every year in more than 120 countries. Headquartered in Suresnes - France, the Group operates more than 40 subsidiaries and 32 production plants.