Bel Group
Walid El Swayfy is an experienced marketing professional with a strong background in brand management, trade marketing, and sales strategy, currently serving as the Sales Strategy and Planning Manager at Bel since November 2017, after holding various roles, including Senior Trade Marketing Manager and Brand Manager. Prior to joining Bel, Walid El Swayfy was a Brand Manager at Savola Group, focusing on cooking oil brands, and previously held positions as Assistant Brand Manager and Marketing Assistant. Educational qualifications include a Master of Business Administration from Paris ESLSCA Business School and a Bachelor's degree in Marketing from The American University in Cairo. Walid El Swayfy's expertise encompasses market analysis, pricing strategies, and the development of innovative marketing communication campaigns, contributing to significant brand equity enhancement and revenue growth.
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Bel Group
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French-family-owned company founded in 1865, the Bel Group is today a major player in healthy, dairy, and fruit snacking. Its mission - “Champion healthier and responsible food for all” - guides its 12,600 employees in rolling out a sustainable and profitable business model that places the consumer and shared valued creation at the heart of its decisions. With a portfolio of iconic and global brands such as The Laughing Cow®, Kiri®, Mini Babybel®, Leerdammer®, Boursin®, Pom'Potes, and GoGo squeeZ, as well as twenty other local brands, Bel brings the dairy and fruit products goodness to nearly 400 million consumers every year in more than 120 countries. Headquartered in Suresnes - France, the Group operates more than 40 subsidiaries and 32 production plants.