Bel Group
Zinab Berrazzouq is an accomplished professional with extensive experience in project management and brand marketing within the food industry. Currently serving as Global Activity Manager for La Vache Qui Rit ® at Bel since September 2022, Zinab oversees multi-market innovation, renovation, and promotional projects, coordinating all phases from development to launch. Previous roles include Brand Manager for FELIX & GOURMET at Nestlé Purina PetCare and Project Manager for innovations in chocolate and dairy at Nestlé. Zinab also held positions in quality engineering and project management at various companies, demonstrating a strong background in quality control, product innovation, and marketing analysis. Zinab's educational qualifications include a Master's in Marketing from NEOMA Business School and an engineering degree in Agroalimentaire from Polytech Sorbonne, complemented by international experience in marketing applied to the food industry.
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Bel Group
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French-family-owned company founded in 1865, the Bel Group is today a major player in healthy, dairy, and fruit snacking. Its mission - “Champion healthier and responsible food for all” - guides its 12,600 employees in rolling out a sustainable and profitable business model that places the consumer and shared valued creation at the heart of its decisions. With a portfolio of iconic and global brands such as The Laughing Cow®, Kiri®, Mini Babybel®, Leerdammer®, Boursin®, Pom'Potes, and GoGo squeeZ, as well as twenty other local brands, Bel brings the dairy and fruit products goodness to nearly 400 million consumers every year in more than 120 countries. Headquartered in Suresnes - France, the Group operates more than 40 subsidiaries and 32 production plants.