Beleza na Web
Alexandre (Alex) Serodio is a seasoned entrepreneur and industry leader with extensive experience in business development and management across various sectors. As the Founder and CEO of Beleza na Web since 2007, Serodio has also held significant roles such as Managing Director at Grupo Boticário and Personal Care Business Development at Stepan Company. Besides mentoring as an Endeavor Entrepreneur and Ambassador since 2016, Serodio has enriched educational qualifications through programs at esteemed institutions like Harvard Business School, Columbia Business School, and Stanford University. Serodio's academic foundation includes a Bachelor's degree in Economics and Advertising from Pontifícia Universidade Católica de São Paulo.
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Beleza na Web
Beleza na Web is an online beauty retailer that provides perfumes, skin care, makeup, body & bath and other beauty products. The company was named Best Cosmetics and Perfumery Store in Brazil 2012 and received the Duke's Choice Award Winners in Latin America in 2016 and 24th Cosmetic Current Award: Best Digital Point of Sale 2016 and 25thCosmetic Current Award: Digital Point of Sale of the Year. Beleza na Web was founded in 2008 and is headquartered in Sao Paulo, Brazil.