Beleza na Web
Letícia Dinis Baptista is an experienced professional in merchandising and e-commerce, currently serving as an Analista Merchandising I at Beleza na Web since February 2024. Responsibilities include developing exclusive pages and content cards, organizing in-store events, and conducting competitive analysis. Previously, Letícia worked at Beautybox from June 2021 to January 2024 as an Analista Merchandising I and Assistente de Merchandising, focusing on platform operations, creative development, and supplier prospecting. An internship in purchasing at OneMarket Brasil and monitoring roles at Centro Universitário Belas Artes de São Paulo contribute to a well-rounded background. Letícia holds a degree in Communication with an emphasis on Advertising and Propaganda from the same institution, completed in 2019.
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Beleza na Web
Beleza na Web is an online beauty retailer that provides perfumes, skin care, makeup, body & bath and other beauty products. The company was named Best Cosmetics and Perfumery Store in Brazil 2012 and received the Duke's Choice Award Winners in Latin America in 2016 and 24th Cosmetic Current Award: Best Digital Point of Sale 2016 and 25thCosmetic Current Award: Digital Point of Sale of the Year. Beleza na Web was founded in 2008 and is headquartered in Sao Paulo, Brazil.