Believe
Betsy Chadbourn has extensive experience in digital marketing within the music industry. Betsy is currently the Head of Digital Marketing for UK at Believe, a position they started in October 2023. Prior to that, they served as the Head of Digital Marketing at Black Butter Records, a subsidiary of Sony Music Entertainment, from March 2022 to October 2023. Before that, they worked as a Senior Manager of Audience Development at AWAL from January 2021 to March 2022. Betsy also held various roles at Universal Music Group, including Senior Digital Campaign Manager at EMI from January 2020 to January 2021, Digital Marketing Manager at Virgin EMI from August 2017 to December 2019, Audience Manager at Virgin EMI from July 2016 to August 2017, and Digital Assistant at Virgin EMI from September 2015 to July 2016.
Betsy Chadbourn graduated from The University of Edinburgh in 2014 with a Master of The Arts with Honours in Philosophy and Theology. In 2013, they also participated in a Study Abroad Programme at Dartmouth College, focusing on Religion and Anthropology.
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Believe
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Believe is a world leading digital music company, helping artists and labels to build their audiences and careers, at all stages of their development, in their local markets, with expertise, respect, fairness and transparency. It is a best in class technology organization, providing global distribution and digital marketing services to its partners, with more than 1,200 professionals and offices in 45 countries. Believe owns several brands, labels and companies, including Believe Distribution, TuneCore, Nuclear Blast, Naïve and Allpoints. Believe is part of the Next40, won the Europe's Allstar 2019 Company of the Year, and won the « Grand Prix » of France 2020 Future Unicorns.