BellRock Brands
Anastasia Papanikolaou is a seasoned digital marketing professional with extensive experience in the cannabis and marketing industries. Currently serving as Digital Brand Manager at BellRock Brands, Anastasia excels in enhancing sales through strategic digital marketing initiatives, utilizing analytics to drive campaign effectiveness, and improving customer engagement. Prior roles include Marketing & Partnerships Liaison at Cannabis Marketing Association, where Anastasia directed successful email marketing and LinkedIn campaigns, and Marketing Manager at Where's Weed, leading a team to elevate brand awareness significantly. Additionally, Anastasia has a strong foundation in content strategy, having held various roles that encompassed content creation, partnership development, and media planning. A graduate of the University of Missouri-Columbia with a Bachelor's degree in Journalism: Strategic Communication, Anastasia has demonstrated a commitment to leveraging innovative tactics for brand growth and customer retention throughout their career.
BellRock Brands
BellRock Brands is a multi-state house of brands and intellectual property focused CPG company operating one of the industry broadest branded product portfolios. BellRock is anchored by two iconic cannabis brands, Mary’s Medicinals (a pioneer in the Health & Wellness segment since 2013) and Dixie (a market-leading cannabis-infused edibles brandsince 2010). BellRock also includes two growing California-based brands, Rebel Coast and Défoncé. BellRock’s CBD portfolio includes the brands Mary’s Nutritionals and Mary’s Tails. From adult-use confections and beverages to tinctures, transdermal patches and pet-focused balms, the BellRock family of brands is diverse and comprehensive.