Ben & Frank
Ricardo De la Huerta is a seasoned marketing professional with extensive experience in digital communication and media strategy. Currently serving as the Marketing Manager at Ben & Frank since February 2020, Ricardo has previously held the role of Growth and Marketing Manager at Primero y Diez. Prior to that, Ricardo worked at the Secretaría de Educación Pública as a Digital Communication and Strategy Manager, leading a team to develop innovative storytelling strategies and enhance audience engagement. Earlier career milestones include serving as a Senior Media Campaign Manager at Matomy Media Group, focusing on programmatic advertising and performance marketing, as well as managing sports content as an Editor for Mediotiempo.com. Ricardo holds a Bachelor of Arts in Journalism and Media Studies from Tecnológico de Monterrey and a Post Graduate Diploma in Sports Marketing from Universidad Anáhuac.
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Ben & Frank
Ben & Frank provides an online optical store intended to disrupt the traditional optical market. Its portal offers fashionable glasses of various types such as anti-reflective, polycarbonate, anti-scratch, polarized, and UV resistant glasses as well as vision testing system, enabling consumers to have access to affordable glasses.