BENCHMADE
Joe Prebich is an accomplished marketing executive with extensive experience across various industries. Currently serving as Vice President of Marketing at BENCHMADE since June 2020, Joe is dedicated to enhancing the brand's heritage and global presence. Previous roles include Vice President of Sales and Marketing at eyebobs, Managing Director and CEO for North America at Mammut Sports Group AG, and Vice President at Fjällräven North America, where strategic brand development and market expansion were key focuses. Joe's earlier career features leadership positions at Zeal Optics and Oakley, as well as significant contributions to Red Bull's marketing strategies. Joe holds a Bachelor of Arts in Journalism from the University of Montana.
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BENCHMADE
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Over the past 30 years, Benchmade has evolved from a small garage in Southern California to a thriving knife manufacturing business located in Oregon City, OR. Motivated to design a knife that embodied the latest manufacturing technology and material, Les de Asis turned his passion into a family owned and operated business that continues to set the standards for production knife manufacturing around the world. Benchmade’s state of the art facility in Oregon City provides convenient access to downtown Portland, the Oregon Coast, and Mt. Hood, making it easy to immerse yourself in the incredible recreation opportunities and the beauty of our home state. Our team of 400+ employees is dedicated to building dependable American products that are capable of serving a wide range of applications and lifestyles, reflected by our diverse product offering. There is one thing we all have in common: The mastery of our craft. It’s the thing that drives us, consumes our minds, and challenges us to be better. It requires relentless work ethic and tireless innovation. It’s a no-nonsense, no-exception, make-it-right drive for constant betterment. We make knives that are meant to be yours, for life. And we wouldn’t have it any other way.